Marin, Tim Parr & Caddis

Being your own boss has many benefits, one of them is meeting up with interesting people in beautiful places. Today, in Marin, I sit outside in the sunshine having lunch with the legendary Tim Parr, who’s been a driver behind iconic brands like Patagonia, Kona, and L.L. Bean to name just a few.

He’s just launched another company called Caddis, an eyewear company. It’s all about lifestyle, check out their Architects and Custodians page here, it’s about creating change, generating ideas, and spawning creativity.

I’ve been trying to get a meeting with him since last summer, after an introduction by mutual friends, the Finegold’s of Tart, as he is very experienced in working with Merino wool. It was certainly worth the wait. He gave me some great advise for Ocean SF, aside from reassuring me that we were on the right track; he advised we take our time, and make the highest quality product possible. It will take as long as it takes. True that.

We’ve taken a great deal of time to create a sustainable product that is both beautiful and environmentally responsible, and after a year and a half of working diligently, orders will begin shipping in the next few weeks.

It’s been a journey, with many twists and turns along the way, but ultimately there is nothing more rewarding than seeing a vision you created with friends on a sailboat come to fruition. This is something Tim Parr completely understands.

What an inspiring guy. And he bought me lunch. What’s not to love?

Check out his company at caddislife.com.

Love and blessings to all.

Whoever Said it Was Easy Must of Had it Pretty Good

The life of an entrepreneur is wrought with untold obstacles, stress, and fight or flight inducing fear. If this were easy, then everyone would be doing it.

I’ve worked for four start ups, all of them successful, but I took note of the downfalls, the set backs, and the inherent doubt and confusion involved. So, I knew exactly what I was getting into when I started Ocean SF, but the lure of following my own dream, making a meaningful mark on the world, and being my true authentic self was too great. Safety and security and a known path in life can be beautiful, and I’ve done that as well, but stepping onto an unknown path is another matter all together. Taking this risk has summoned my upmost courage.

From the beginning, the obstacles along the way have not deterred, or surprised me. I expected them quite honestly, and regardless, I continued on knowing in my heart that I was on the right path, and there was no turning back.

Now, the fabric that we went to hell and back to manufacture has shipped. We looked all over the world for this fabric from LA, to NYC, to Italy, France, China and Bangladesh. We had everyone looking for it, and we rejected countless samples. Finally, we had no choice, but to acquiesce, and mill it our selves in our custom colors, most significantly Safety Orange. It took four solid months! Believe it or not, you can’t buy sustainable wool fleece, not like ours and not anywhere in the world. You can buy polyester fleece all day long for cents on the dollar, but it pollutes drinking water, and does not keep sailors, or anyone else warm if it gets wet. There is nothing like it for performance outdoors.

Our fabric is custom milled for Ocean SF of 100% Merino wool. The exterior is tightly woven to keep the wind out, the soft interior to keep you warm, while regulating body heat. Anyone can wear it for any sport. It’s beautiful, machine washable, and so on.

I’ve been conducting focus groups. And no surprise, everyone who sees our jackets, touches the fabric and tries it on absolutely loves it. Thank goodness!

To see the light at the end of the tunnel finally, feels so good. If it were easy everyone would be doing it. Follow your dreams people! Find what makes your heart pound and do that.

Love and blessings to all.

Chaos Theory, Love & Business

As I love nothing more than educating myself on any subject, I’ve spent a good deal of time reading about what makes a business successful.  Not only is Ocean SF, the company that will support me well into the future, it is also the business that will support my children through the remaining years of high school and college, and those first shaky years after graduation.  I have been working very hard on Ocean SF for well over a year now.  It is no mere hobby.

What I have learned is; love is a great attractor to success, and passion is the most important ingredient in business. Having purpose and a clear vision follows these. Studies now show that the control managerial styles of the past are no longer viable.

“Applying chaos theory to organizational practice tends to go against the grain of most formal management patterns. Order can be confused with the more popular notion of control. It is hard to open ourselves up to a world of inherent disorderliness.”

My business partner and I do most of our meetings on our boat now, or on the boats of other people.  We talk for hours about our company, our vision, sustainability and our brand.  Because Ocean SF is such a great love of mine this doesn’t feel like work.  Recently, we had dinner at the Yacht Club with a group of friends.  Andrew and I had met prior to this and then joined a group for drinks on another boat before dinner.  At the end of dinner I looked around our table and noticed that we had been talking about our business for two plus hours.  I finally apologized, but our friends told us they are used to it.  I am thankful for so much support from everyone around me.

“Typically businesses are organized around structure and design. Charts are drawn to illustrate who is accountable to whom or who plays what role and when. Experts break down organizations into the smallest of parts. They build models of organizational practice and policy with hope that this atomizing yields better information on how to improve the organization’s functioning. However, chaos theory implies that this is unnecessary, even harmful.”

When my business coach told me, if I were in her accelerator program I would be flunking, I just blinked.  I knew that I was not turning in my documents as requested.  But since I was paying her $220 per hour for each private session, I didn’t feel I had to. After two decades running projects I was absolutely sick of spreadsheets and project plans and working just the work, so other people might think I’m working.

After years of working as a Product Manager, Project Manager, and Marketing Director, I didn’t feel that my business needed a share drive full of documents and a group of people to update them.  I was operating from a, “what absolutely, must logically, happen next,” form of management.

Startups are overwhelming in the sheer amount of work required by the founders, and to organize it well I simply base my efforts on priority.

I would literally think, “what do I have to do today, so that it won’t bite me in the ass later,” and that was all.

“Self-organizing systems are those enabled to grow and evolve with free will. As long as each part of the system remains consistent with itself and the systems’s past; these systems can harness the power of creativity, evolution, and free will—all within the boundaries of the organization’s overall vision and culture.”

My business partner and I are very different. He knows things, that I don’t know, that I don’t know.  However, together we agree on just about everything.  This is a refreshing change from working with other people where I’ve spent time defending my position, or saying nothing, but feeling my work was pointless. Andrew and I just decide.  He takes over, or I take over, or we collaborate, with little discussion.  We share the exact same vision.

“Informal leaders emerge in an organization not because they have been given control, but because they have a strong sense of how to address the needs of the group and its members. The most successful leaders understand that it is not the organization or the individual who is most important, but the relationship between the two. And that relationship is in constant change.”

Ocean SF is a community of the like minded; sailors, adventure seekers, environmentalists and entrepreneurs.

Love and blessings to all.

Read more: http://www.referenceforbusiness.com/management/Bun-Comp/Chaos-Theory.html#ixzz4yY2mFqlg

Chanel, Cigarettes & Natural Fabrics

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Chanel

I’ve been talking about my company Ocean SF, a sailing apparel line that has recently launched the first product, a Merino wool sustainable mid layer jacket that retails for $225.00.  In doing so, I have realized that many, many people do not understand how wool or any other sustainable product is superior to polyester.

Firstly,  I am not someone who seeks out wool products.  I am the type of person who drools over quilted $2,700 Chanel handbags.  I’m not going to lie, as much as I love sitting on mountain tops and sailing, I also love fashion.  I own a Louis Vuitton satchel that I bought in Seattle on my first business trip after graduating from college.  It cost $425.00 plus tax.  However, I’m proud to say, I used that bag for 10 years, I never bought anything else, and enjoyed the hell out of it, I still have it in my closet. One day, my daughter, Paris showed up in the city using it.  As I don’t like to share, I bought her a gorgeous bottle green Dior bag for her 18th birthday. Today, I own five bags, a white Italian Furla, as well as a kelly green Kate Spade bucket bag for the summer, in the winter I use a black Kate Spade satchel and a black woven Bottega Veneta.

So wool, was not necessarily my priority. However, as I started sailing and getting very cold and very wet, it became extremely important to me. Like many adventure seekers, I am good at preparing for the outdoors, I have many jackets and understand the advantages of layering.  One day, I was wearing a Gill Foulie jacket and under that a Helly Hansen polyester fleece.  I was perfectly comfortable, until I took a wave down the back of my jacket at 8:30 a.m. on a sunny, though not warm, September day in the San Fransisco Bay.  At the time, I had no idea I would be shaking and unable to drive when I reached my car 3 hours later.  I had spent hours in the wind and cold soaked to the skin.  I couldn’t go home just because I was cold.  In fact, I was in the middle of the Bay, so I couldn’t go home at all, for any reason.

You see, you can wear wool and get wet without being cold.  In the same way you would not wear a cotton tube sock skiing.  Skiers and boarders wear wool, or their feet would be frost bitten. Most boots leak.  Feet get wet. Cotton is not an option, polyester isn’t even a consideration. All ski socks are made of wool. Why wouldn’t a jacket be made of that as well? The fabric that we use has been custom milled with new technology designed to keep you even warmer than wools of the past, and it uses longer fibers that make it softer.  It also has the added benefit of being beautiful.

After I became educated in the pollution caused by polyester fleece – yes, it’s true scientists are finding polyester fleece in the tissue of human cadavers – it became a mission for me to educate others.  Washing polyester fleece in your washing machine releases nano-particals into our water systems that supply drinking water.  This is not a speculation, but a fact.

I often wonder why anyone would wear polyester for a bike ride?  Do you know how many chemicals are used to make a piece of fabric out of polyester, which is petroleum, which is gasoline?  The toxins that are absorbed into your bloodstream as you cycle and perspire into this toxic jersey are astronomical.  We wonder why there are so many diseases today.  The studies have not been done, but it is a foregone conclusion that wearing petroleum next to your skin is not a good idea.  Similar to cigarette smoking, by the time the studies are in, it’s too late.

Wool, cotton, linen, cashmere and other natural fibers are non-toxic and non-polluting.  They become a part of our ecosystem and absorb back into the ground they came from.  They are also breathable and comfortable in addition to being very soft and beautiful.

Need I say more?

Love and blessings to all.

Barbie Dolls & Fighting Plastic

Santa Cruz, 2004

Recently, my daughter brought up how much I hated plastic and how I wouldn’t allow anyone in our family to wear polyester when she was a little girl.

This is evidenced above, on a typical summer day, we are all wearing linen dresses. Nothing has changed, as I still wear only natural fabrics.

San Diego, 2017

I wear linen, cotton, silk, wool and cashmere primarily. I have many linen dresses and a host of white linen shirts, plus cotton shorts as I’m wearing above for the summer. In the winter, I wear long sleeve cotton T-shirts, cashmere sweaters, and skinny jeans with suede ballet flats or boots.

I always disliked polyester, even as a little girl, I disliked my polyester bedspread fiercely. I was so relieved when I bought a down duvet at Mark & Spencer’s in London and a cotton duvet cover for my bed in East Finchley in my 20’s. Today, every bed in my house has a down duvet, along with a percale cover.

As an adult raising children, I resented the plastic Barbie houses, the plastic toys and especially the baby and children’s clothing that was made with polyester. It frustrated me beyond repair that I could not buy Children’s pajamas, that were not made out of polyester and covered in fire retardant. Naturally, polyester will melt into your skin if heated necessitating extreme fire retardant laws to protect sleeping children exposed to fire, but more likely than fire, is the harm caused by toxic substances near the tissue of delicate children.

As a result, I spent a great deal of time, sourcing French children’s clothing by Petite Bateau, ironically meaning “little boat” in French, when my kids were small, not to impress, but to have my children in natural fabrics. All of this long before co-founding Ocean SF.

When my daughter brought this up I asked her if she would talk about it in a video and when she came down to see our boat, Solana, and she did.

Join me in necessitating the change that must happen in our homes, our lives and our environment.

Love and blessings to all.