We’ve been working on our next production run of our Ocean SF signature jackets. We are filling the pre-orders and guessing at inventory. Anticipating the buying patterns of a new company can be very difficult for even the experts. Being a clothing designer is a dangerous business I’ve been told countless times, and yet I persist because I love it. LOVE IT! It’s the Wild West, I was told last week on my visit to the Fashion District, in Los Angeles.
If you want to order your jacket and have been holding off, please do it NOW, by clicking here, so I can add it to my production scheduled for Thursday/Friday.
By far our most popular size had been the medium for both men and women, and in the color orange. Who knew? All the colors are beautiful, but I do have a soft spot for the orange and will be wearing the new design with the zippered sleeves this summer with my white jeans, linen pants and shorts on our boat. Can’t wait!
My business partner was racing today, and in 30 plus knots of wind, I might add. So we went to the Corinthian Yacht Club in Belvedere, California to meet him. This is a stunning place all around. I walked upstairs and there was no one around except a man drinking a margarita and talking on the phone. I took a seat and we both looked out over the San Francisco Bay. There were maybe 100 people in the bar and deck below, but it was supremely peaceful and comparatively quiet on the second floor.
Sailing has become my life. Not just the sailing, but the lifestyle and the people. After the Corinthian, on the way home we stopped to put the tags on the boat, however the wind made this task better for another day.
I went into the clubhouse and there was a Jazz band playing. Several friends were there, so I joined them. The jazz band played on as the winter sun slowly set over the San Francisco Bay.
The Trident Project is hosting our first event on Saturday, January 27th.
It’s educational and FREE. We have only twenty spots left, so sign up now if you would like to join us.
We are partnering with Save The Bay and Latino Outdoors for an educational restoration project (we will be working with plants that are grown to restore marshlands) and then doing a garbage pick up along the shores of San Fransisco Bay.
My younger daughter and I started The Trident Project with Andrew Lacenere in 2016. In 2018 we began our initiative to do an event once a month. We are excited to begin in partnership with Save the Bay, which was a favorite of ours during our National Charity League days.
The Trident Project, is a California based 501(c)3 non-profit with a global focus on protecting the ocean. We host and partner with other groups to provide impact based education and proactive removal of plastics from our waterways and especially our oceans.
In the summer of 2016, with my daughter Siena, now sixteen, and my business partner Andrew Lacenere, we founded The Trident Project, a California based 501(c)3 non-profit with a global focus on protecting our oceans. Our mission is to back programs and endeavors that reverse ocean acidification caused by pollution associated with petroleum based products and their micro particles.
We believed with an organization spanning three generations, we could rapidly help to incite the changes necessary to stop the currently inevitable death of our oceans. Currently we are partnering with several organizations to drive environmental impact worldwide, but in December, we hired a program manager to assist with our grassroots efforts in our communities.
The Trident Project begins locally by hosting our first monthly beach clean up on January 27, 2018 in partnership with Save the Bay.
The monthly beach clean ups in and around San Fransisco will each include an educational component and are perfect for families and groups of friends that would like to spend at least one day per month working toward a better and cleaner future for all of us.
We are using Event Bright to manage our participants and would like to keep our numbers below 50 per event to provide meaning and quality to the educational component. Click here to access your free ticket or to make a donation. To read more about The Trident Project click here.
I’m so excited for 2018 and the meaningful work that I am able to accomplish. Please join me at one of our events.
Being your own boss has many benefits, one of them is meeting up with interesting people in beautiful places. Today, in Marin, I sit outside in the sunshine having lunch with the legendary Tim Parr, who’s been a driver behind iconic brands like Patagonia, Kona, and L.L. Bean to name just a few.
He’s just launched another company called Caddis, an eyewear company. It’s all about lifestyle, check out their Architects and Custodians page here, it’s about creating change, generating ideas, and spawning creativity.
I’ve been trying to get a meeting with him since last summer, after an introduction by mutual friends, the Finegold’s of Tart, as he is very experienced in working with Merino wool. It was certainly worth the wait. He gave me some great advise for Ocean SF, aside from reassuring me that we were on the right track; he advised we take our time, and make the highest quality product possible. It will take as long as it takes. True that.
We’ve taken a great deal of time to create a sustainable product that is both beautiful and environmentally responsible, and after a year and a half of working diligently, orders will begin shipping in the next few weeks.
It’s been a journey, with many twists and turns along the way, but ultimately there is nothing more rewarding than seeing a vision you created with friends on a sailboat come to fruition. This is something Tim Parr completely understands.
What an inspiring guy. And he bought me lunch. What’s not to love?
I’ve been talking about my company Ocean SF, a sailing apparel line that has recently launched the first product, a Merino wool sustainable mid layer jacket that retails for $225.00. In doing so, I have realized that many, many people do not understand how wool or any other sustainable product is superior to polyester.
Firstly, I am not someone who seeks out wool products. I am the type of person who drools over quilted $2,700 Chanel handbags. I’m not going to lie, as much as I love sitting on mountain tops and sailing, I also love fashion. I own a Louis Vuitton satchel that I bought in Seattle on my first business trip after graduating from college. It cost $425.00 plus tax. However, I’m proud to say, I used that bag for 10 years, I never bought anything else, and enjoyed the hell out of it, I still have it in my closet. One day, my daughter, Paris showed up in the city using it. As I don’t like to share, I bought her a gorgeous bottle green Dior bag for her 18th birthday. Today, I own five bags, a white Italian Furla, as well as a kelly green Kate Spade bucket bag for the summer, in the winter I use a black Kate Spade satchel and a black woven Bottega Veneta.
So wool, was not necessarily my priority. However, as I started sailing and getting very cold and very wet, it became extremely important to me. Like many adventure seekers, I am good at preparing for the outdoors, I have many jackets and understand the advantages of layering. One day, I was wearing a Gill Foulie jacket and under that a Helly Hansen polyester fleece. I was perfectly comfortable, until I took a wave down the back of my jacket at 8:30 a.m. on a sunny, though not warm, September day in the San Fransisco Bay. At the time, I had no idea I would be shaking and unable to drive when I reached my car 3 hours later. I had spent hours in the wind and cold soaked to the skin. I couldn’t go home just because I was cold. In fact, I was in the middle of the Bay, so I couldn’t go home at all, for any reason.
You see, you can wear wool and get wet without being cold. In the same way you would not wear a cotton tube sock skiing. Skiers and boarders wear wool, or their feet would be frost bitten. Most boots leak. Feet get wet. Cotton is not an option, polyester isn’t even a consideration. All ski socks are made of wool. Why wouldn’t a jacket be made of that as well? The fabric that we use has been custom milled with new technology designed to keep you even warmer than wools of the past, and it uses longer fibers that make it softer. It also has the added benefit of being beautiful.
After I became educated in the pollution caused by polyester fleece – yes, it’s true scientists are finding polyester fleece in the tissue of human cadavers – it became a mission for me to educate others. Washing polyester fleece in your washing machine releases nano-particals into our water systems that supply drinking water. This is not a speculation, but a fact.
I often wonder why anyone would wear polyester for a bike ride? Do you know how many chemicals are used to make a piece of fabric out of polyester, which is petroleum, which is gasoline? The toxins that are absorbed into your bloodstream as you cycle and perspire into this toxic jersey are astronomical. We wonder why there are so many diseases today. The studies have not been done, but it is a foregone conclusion that wearing petroleum next to your skin is not a good idea. Similar to cigarette smoking, by the time the studies are in, it’s too late.
Wool, cotton, linen, cashmere and other natural fibers are non-toxic and non-polluting. They become a part of our ecosystem and absorb back into the ground they came from. They are also breathable and comfortable in addition to being very soft and beautiful.
Please complete the poll below to help our company Ocean SF understand what it would take to rid the world of polyester fleece jackets that currently pollute drinking water by leaching tiny particles into our water systems at every washing.
I joined the Race Committee in July of 2016. Yachting is not what you think, but simply a group of people who love the water, sailing and competitive sports.
It’s a cross between golfing and skiing. The people are down to earth like my fellow all-walks-of-life ski and snow board buddies, from my ski instructor days in Tahoe. Racing is similar to golfing as rules and handicaps apply, and mean that even if you win the race, you might not win the race.
The people are young and old, and from all over the world, with an incredible array of personalities and politics.
On Saturday, I was on the Mark Set boat, to set the race course before the race. We traveled a mile out and dropped a buoy with an anchor and then headed a mile down wind to set the second and watch the race. At lunchtime, we joined the rest of the committee on the committee boat sitting in the sunshine eating sandwiches, chips and dip, and lots of cookies. Sailors like cookies it appears.
I spent the entire day on the water in the sun and wind. Afterwards, the Race Committee convened to the bar. I changed out of my foulies, and looked in the mirror, my eyes were an even clearer blue green then they were before. There is always this feeling of lightness in the air near the water.
From the Yacht Club, I watch the sun go down, and sit with Bobbi and John, and talk about their nine PAC Cup races to Hawaii. Then, my friends join me, and we leave together to go to dinner.
A day like this is a cure for almost anything. I woke up this morning with a sense of happiness, grace, and gratitude.
Recently, my daughter brought up how much I hated plastic and how I wouldn’t allow anyone in our family to wear polyester when she was a little girl.
This is evidenced above, on a typical summer day, we are all wearing linen dresses. Nothing has changed, as I still wear only natural fabrics.
I wear linen, cotton, silk, wool and cashmere primarily. I have many linen dresses and a host of white linen shirts, plus cotton shorts as I’m wearing above for the summer. In the winter, I wear long sleeve cotton T-shirts, cashmere sweaters, and skinny jeans with suede ballet flats or boots.
I always disliked polyester, even as a little girl, I disliked my polyester bedspread fiercely. I was so relieved when I bought a down duvet at Mark & Spencer’s in London and a cotton duvet cover for my bed in East Finchley in my 20’s. Today, every bed in my house has a down duvet, along with a percale cover.
As an adult raising children, I resented the plastic Barbie houses, the plastic toys and especially the baby and children’s clothing that was made with polyester. It frustrated me beyond repair that I could not buy Children’s pajamas, that were not made out of polyester and covered in fire retardant. Naturally, polyester will melt into your skin if heated necessitating extreme fire retardant laws to protect sleeping children exposed to fire, but more likely than fire, is the harm caused by toxic substances near the tissue of delicate children.
As a result, I spent a great deal of time, sourcing French children’s clothing by Petite Bateau, ironically meaning “little boat” in French, when my kids were small, not to impress, but to have my children in natural fabrics. All of this long before co-founding Ocean SF.
When my daughter brought this up I asked her if she would talk about it in a video and when she came down to see our boat, Solana, and she did.
Join me in necessitating the change that must happen in our homes, our lives and our environment.
I’ve been told many times that I am a visionary. And it’s true, I can see things in my mind before I create them.
When we were in the early stages of planning our launch of Ocean SF, I could see my daughter standing in the red jacket with the Golden Gate Bridge behind her. I could see it in my mind; the ruby red, her dark hair, the fog and the bridge. I knew exactly how it would look, and predicted the atmosphere of that cold January day.
On the day my friend Nick Firestone took the photos, everything magically fell into place. Nick, being the kind soul that he is drove all the way from Half Moon Bay to meet us. As we pulled in and parked, I could see Nick walking toward me. We literally took 100 shots in an hour and they were all beautiful.
After, we went to lunch in Sausalito at a resteraunt called, Napa Valley Burger Company. I’ve noticed in my life that the things that happen easily come with a certain blessing. Anything, I have tried to force or control has backfired. The things that I approach with diligent planning, but a hopeful calm come easily into fruition.
From the beginning I’ve held a big vision for Ocean SF, as has my co-founder Andrew LaCenere. We have taken our time creating our brand. It took us an entire year to research, evaluate and then custom mill our own fabric. We did eight months of research and testing before deciding on the Merino wool fleece that we now use. The weave is tight on the exterior to block the wind, and soft and fuzzy on the inside to trap warmth. We tested the men’s jacket for six months offshore and inshore on three continents. This is not so much a company as it is a calling.
I’m not going to lie, it hasn’t been easy, there have been days when I wanted to turn back and do something easy and safe, but instead persisted in building our vision and our brand. It has slowly taken shape with the help of our many friends, family and trusted advisors.
There is no way to play it safe in this life. We may think we are safe, but we are not. Create your own vision, see it in your mind, and make it as big and beautiful as you can.