More on The Side Hustle

Like all hard workers, I’ve been offered several jobs through my side hustles and opportunities to move up and work full time if I would like. However, my dream of sustainable outdoor apparel continues to pull me. I have children to support, so I’m weighing my options.

Additionally, because of my experience and understanding of both technology and marketing communications, I’ve been contacted by companies far and wide. These are not side hustles, but very full time career type positions mostly in the Silicon Valley.

Recently, Facebook in Menlo Park called me for a marketing content specialist role. It’s tempting. More than tempting.

I’m drawn to my own endeavors and using my creativity, but I’m the sole parent now with two children to get through college. As my business partner said when he resigned, “it was indeed fun” although I will miss hanging out with him, I thought of it as work.

It’s been enjoyable having both my own business and working for other entrepreneurs simultaneously. I’ve loved my co-workers and doing new things. It’s been very enlightening watching how hard the business owners work. They pitch in and do everything. Today, I was making cookies at the catering company. This is alarming news for anyone who knows me well, as I am a notoriously bad baker. Not to worry, I was only rolling the dough into balls and then brown sugar for my co-worker to bake. Please don’t ask me who’s private jet they were for, as I’m not allowed to say, but it is testament to what a truly exceptional company this is. The food is made from the most beautiful ingredients and expertly executed. I would not have missed this experience for the world as it’s been amazingly interesting and has inspired me to cook again. But, most importantly, it has taught me what to expect from those around me in terms of effort.

My days are full and busy, but its time to think long and hard about my own future and how to proceed in a way that will allow me to care for and protect myself and my children.

I always follow my heart, but I need to go inward and think carefully about my next steps. I trust myself, and know I will make the right decisions.

Love and blessings to all.

Dedication, Hard Work & Commitment

I love Maya Angelou for her wisdom and many fine quotes like this one. As an entrepreneur and having worked in many start ups and entrepreneurial ventures I can attest to the truth of her words.

Starting companies like all good adventures are enjoyable at the start. There are lots of meetings and brainstorming sessions and excitement, but meetings are not the real work of a company. They are just a small part. For Ocean SF the real work is behind the scenes. Buying the thread, reinforcing the pockets, shipping the merchandise, making the labels, driving to the bank and depositing money to keep the website up, managing the invoices and finances, working on the nonprofit, showing up to pick up garbage with twenty other people on a Saturday morning and taking 2,000 photos in the freezing cold to get that one great shot. Or, having hard conversations with co-workers, suppliers and contractors that make you unpopular. We can’t always be liked in business. Sometimes it’s necessary to be direct and factual to get things done. Yes, everyone wants to always be the nice guy, but this can be an expensive luxury.

Having a solid work ethic and showing up is 90% of being successful. Without the hard work, dedication and commitment it is only talk.

Another favorite quote of mine from Maya Angelou is, “When people show you who they are listen.”

Love and blessings to all.

Commitment Is Freedom

I’ve had a stressful week with the news of my Ocean SF partner resigning on Tuesday, but luckily it’s been another peaceful weekend.

I love living in the Bay Area. There is nothing more beautiful than San Francisco Bay. The azure water, the beautiful San Francisco skyline, and the many Islands and coves from Richmond to Redwood City never cease to fascinate me.

The way the sunlight plays on the water, the combination of the working harbor, and the recreational sailboats that go by proves the multi-cultured diverse ecosystem that is my home.

I spend a great deal of time on the Bay and recently on Treasure Island, but it is ever changing and never the same from one day to the next. It is always a different experience due to the dramatic role the weather plays.

Being on the water for the Friday Night sailboat races and then on Treasure Island for the Treasure Festival is in my opinion the epitome of bliss.

I especially enjoy spending time with my Treasure Festival boss Chaz. It was nice to have another entrepreneur to talk with about Ocean SF and the challenges ahead. Plus, I am treated so well there. I came home with arm loads of flowers, desserts and more food than I can eat in a week.

Recently, I’ve been thinking about commitment. As someone who values freedom above all else this is an unusual train of thought for me.

For many years of married life I found this deep commitment liberating, because I could focus on my career, and other interests knowing I had support and love to back me up every step of the way. My late husband supported everything I did. It made going out into the world that much easier.

It was during this time that I was the most successful in my career, my watercolor paintings hung in galleries, and he constantly encouraged me to write. He read everything I wrote and would tell me that if he could write like I could that he wouldn’t do anything else (he was a very fine writer as well I might add).

Because of this idea, I committed to Ocean SF 100% from the start. It’s been my baby and number one priority apart from my kids for the past two years. I’ve literally loved it into existence. Now, even people I don’t know have heard of Ocean SF. I’ve devoted myself 100% to promoting it on all platforms and it’s starting to pay off.

I feel so blessed to have had the resources to commit to Ocean SF full time for so long. I look forward to working with others who have deep roots and decades of experience in the retail industry who have committed to helping me to finally bring my vision to fruition.

Today, I committed to staying at my side hustle for an entire year, the last weekend of every month. My boss and I will meet monthly and talk about entrepreneurship and my Ocean SF progress. These conversations which will include all of the details of the highs and lows of being an entrepreneur will make a wonderful book for other entrepreneurs to learn from.

Commitment is freedom.

Love and blessings to all.

Action Is the Alchemy

Action is the alchemy of success. Recently, I’ve been out earning money to support my kids and further my company Ocean SF. There are easier ways to do this than the road I’ve taken, but I get so much out of working with other entrepreneurs that it has been well worth the effort.

From this experience, and others, I can tell you that nothing trumps hard work.

I’ve recently realized that a good idea supported by actionable steps, careful planning and execution, but specifically hard work is better than any brilliant idea.

Everyone has great ideas, but without the hard work they are only wishes.

Yesterday, I worked for six and a half hours on a catering team. Our small group worked diligently, heads down, and with very little talking. The owner was scrubbing a pan with steel wool. The company prepares meals for private jets among other things. No one works harder than those in the kitchens of the food industry.

The day before, I spent three hours driving to pick up and drop off the graphics for our sailboat and the nonprofit I am sponsoring. I had to make time to do this, and yes it was inconvenient, and I had to pay for it too, and it wasn’t cheap. But, this is what you have to do to be successful. Next, I will scrub the sails, and help afix the one foot logos to the mainsails of our sailboats. Soon, my Ocean SF logo will be on the Ocean SF sailboat, Solana and on the Sailing Initiative sailboat, Chomp and it will be due to my efforts, the efforts of the Chomp team, and our hard work.

After working in the kitchen, I went home and wanted to stay there, but I had promised to help with the Berkeley Yacht Club Race Committee, so I made a coffee and went. It’s important to show up, and not disappoint other people. It’s easy to get involved in our own personal issues and not realize how we impact and burden other people. I didn’t want my friend to not have an extra set of hands when he set the marks for the sailboat race, so I showed up, even though I was tired.

Today, I was at the Treasure Festival working for my friend Chazz. I love working there, a family run business, where all the kids show up and help. At one time, this festival was just an idea. Now, it’s an enterprise that supports a family.

Action and hard work are the Alchemy of success. There is no substitute for putting in the time and working hard.

Ideas without action are just wishful thinking, they do not bring into existence thriving companies or monthly festivals with 180 vendors and 20 food trucks. And guess what? The food on those trucks doesn’t cook itself.

If you want to make an impact on the universe, get on it.

Love and blessings to all.

The Side Hustle

At a recent investor pitch meeting, the speaker mentioned her side hustle. I hadn’t heard this term before, but every entrepreneur from Henry Ford to Steve Jobs had a side hustle on their way to success. Later at the reception I found many entrepreneurs have side hustles. These are typically wildly different from the main hustle.

As the English say, “a change is as good as a rest.”

On my way home I thought about this a great deal as I’ve many expensive and frustrating experiences with my main hustle (Ocean SF). I felt intuitively that I needed to stop what I was doing and find a side hustle. I needed a change of scenery and I needed new people in my life. And I wanted that right away.

The next day, I started looking for a side gig. I spend a lot of time behind a computer, so I needed something where I could meet new people and not have to sit at a desk. I saw an advertisement for the family run Treasure Island Festival and applied. Later, I learned my boss picked only two names out of a list of hundreds. Four days later I was on Treasure Island with my new boss surrounded by amazing food, music and art.

I enjoy young people and am used to them from my ski instructor and sailing experiences, but nothing could have prepared me for what lay ahead. I met so many artist and entrepreneurs and was offered half a dozen other jobs. As it turns out I was good at directing traffic and telling people what to do. I even had a two way radio.

My Treasure Island job was the most fun I’ve had in a long time, and it helped me find my second side gig which has been amazingly enjoyable as well, and has given me great insight into some of my most pressing Ocean SF production issues.

I’ve already made new friends and have a steady stream of lucrative work when I need money or a distraction from my own often stressful main hustle.

It’s important to get out of your comfort zone and try new things. Meeting new people and sharing new experiences is good for the soul.

I also think there is a little luck involved and as everyone knows, I pray every morning, and am often blessed in unusual ways. In no way has this been more true than now.

Love and blessings to all.

Sailing, Yacht Clubs, and Race Committee

Although, in relative terms I am new to sailing, I do have my Basic Keel Boat Certification which took 40+ hours of hands on training, and I studied for and passed the American Sailing Association test for certification.

I took the test four times as I am dyslexic and I have to turn all of the problems around in my mind to get the correct answers, otherwise they are reversed and since this is a multiple choice test, therefore, incorrect. Although, in practical training I was the only student to get the man overboard back on the boat on the first try, not once, but four times in a row. Please, don’t ask me to explain how I do this, but it is very difficult.

I joined the Berkeley Yacht Club and that first summer the Race Committee. Race Committee runs and officiates the yacht races for the club. There are many flags, and a complex system of whistles and gun shots to conduct the races.

There is a lot to do on the committee boat, but it is exhilarating to be so close to the start and watch the finish. The best part, however, is working with the most amazing women sailors, who have incredible histories in the sailing world.

My business partner and I own a sailboat, or more specifically our company owns the sailboat. Solana, was lovingly restored by mostly Andrew. I want to say I helped, but I did not. I saw the potential and encouraged him, but Andrew and his friends did all the work.

We recently started racing and our Santa Cruz 27 really is as fast as they are known to be. It’s true they move through the water with agility and grace.

Recently, Andrew told me he was surprised by how good of a sailor I was. We were having drinks with my sailing instructor Tom Dryja at the time. Tom and I were surprised that he was surprised. Andrew said that he expected me to be competent, but was surprised I could steer as well as I could and that he could trust me. He was after all putting the spinnaker up at the bow during a race in a good deal of wind.

When I did my man overboard training I thought of the person overboard as my child, and I had no problem turning the ship around and pulling my baby out of the water. I think that is essentially what makes me a good sailor.

Sailing is a very intimidating sport that has an emphasis on merit as evidenced by the skill witnessed during the recent race series.

Although, I have so much to learn to become a sailor like the legendary Bobbi Tosse and her friends, I am willing to try and hope to one day race in the PacCup. Maybe I won’t win it like she did, or do it a dozen times, but someday I hope to try.

It’s been an honor to be on the Yacht Club Race Committee for the past two years. I hope for many more memorable races and the amazing people and friendships that come with it.

Love and blessings to all.

OCEAN SF & The Wild West

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We’ve been working on our next production run of our Ocean SF signature jackets. We are filling the pre-orders and guessing at inventory. Anticipating the buying patterns of a new company can be very difficult for even the experts. Being a clothing designer is a dangerous business I’ve been told countless times, and yet I persist because I love it. LOVE IT! It’s the Wild West, I was told last week on my visit to the Fashion District, in Los Angeles.

If you want to order your jacket and have been holding off, please do it NOW, by clicking here, so I can add it to my production scheduled for Thursday/Friday.  

By far our most popular size had been the medium for both men and women, and in the color orange. Who knew? All the colors are beautiful, but I do have a soft spot for the orange and will be wearing the new design with the zippered sleeves this summer with my white jeans, linen pants and shorts on our boat.  Can’t wait!

Love and Blessings to all.

Sailboat Races & The Corinthian Yacht Club

My business partner was racing today, and in 30 plus knots of wind, I might add. So we went to the Corinthian Yacht Club in Belvedere, California to meet him. This is a stunning place all around. I walked upstairs and there was no one around except a man drinking a margarita and talking on the phone. I took a seat and we both looked out over the San Francisco Bay. There were maybe 100 people in the bar and deck below, but it was supremely peaceful and comparatively quiet on the second floor.

Sailing has become my life. Not just the sailing, but the lifestyle and the people. After the Corinthian, on the way home we stopped to put the tags on the boat, however the wind made this task better for another day.

I went into the clubhouse and there was a Jazz band playing. Several friends were there, so I joined them. The jazz band played on as the winter sun slowly set over the San Francisco Bay.

Love and Blessings.

Monthly Event: The Trident Project

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The Trident Project is hosting our first event on Saturday, January 27th.

It’s educational and FREE.  We have only twenty spots left, so sign up now if you would like to join us.

We are partnering with Save The Bay and Latino Outdoors for an educational restoration project (we will be working with plants that are grown to restore marshlands) and then doing a garbage pick up along the shores of San Fransisco Bay.

My younger daughter and I started The Trident Project with Andrew Lacenere in 2016.  In 2018 we began our initiative to do an event once a month.  We are excited to begin in partnership with Save the Bay, which was a favorite of ours during our National Charity League days.

The Trident Project, is a California based 501(c)3 non-profit with a global focus on protecting the ocean.  We host and partner with other groups to provide impact based education and proactive removal of plastics from our waterways and especially our oceans.

Click here to sign up with Eventbrite. To learn more about The Trident Project click here.

We would love to see you at one of our monthly events.

Love and blessings to all.

The Trident Project

In the summer of 2016, with my daughter Siena, now sixteen, and my business partner Andrew Lacenere, we founded The Trident Project, a California based 501(c)3 non-profit with a global focus on protecting our oceans. Our mission is to back programs and endeavors that reverse ocean acidification caused by pollution associated with petroleum based products and their micro particles.

We believed with an organization spanning three generations, we could rapidly help to incite the changes necessary to stop the currently inevitable death of our oceans. Currently we are partnering with several organizations to drive environmental impact worldwide, but in December, we hired a program manager to assist with our grassroots efforts in our communities.

The Trident Project begins locally by hosting our first monthly beach clean up on January 27, 2018 in partnership with Save the Bay.

The monthly beach clean ups in and around San Fransisco will each include an educational component and are perfect for families and groups of friends that would like to spend at least one day per month working toward a better and cleaner future for all of us.

We are using Event Bright to manage our participants and would like to keep our numbers below 50 per event to provide meaning and quality to the educational component. Click here to access your free ticket or to make a donation. To read more about The Trident Project click here.

I’m so excited for 2018 and the meaningful work that I am able to accomplish. Please join me at one of our events.

Love and blessings to all.