Marin, Tim Parr & Caddis

Being your own boss has many benefits, one of them is meeting up with interesting people in beautiful places. Today, in Marin, I sit outside in the sunshine having lunch with the legendary Tim Parr, who’s been a driver behind iconic brands like Patagonia, Kona, and L.L. Bean to name just a few.

He’s just launched another company called Caddis, an eyewear company. It’s all about lifestyle, check out their Architects and Custodians page here, it’s about creating change, generating ideas, and spawning creativity.

I’ve been trying to get a meeting with him since last summer, after an introduction by mutual friends, the Finegold’s of Tart, as he is very experienced in working with Merino wool. It was certainly worth the wait. He gave me some great advise for Ocean SF, aside from reassuring me that we were on the right track; he advised we take our time, and make the highest quality product possible. It will take as long as it takes. True that.

We’ve taken a great deal of time to create a sustainable product that is both beautiful and environmentally responsible, and after a year and a half of working diligently, orders will begin shipping in the next few weeks.

It’s been a journey, with many twists and turns along the way, but ultimately there is nothing more rewarding than seeing a vision you created with friends on a sailboat come to fruition. This is something Tim Parr completely understands.

What an inspiring guy. And he bought me lunch. What’s not to love?

Check out his company at caddislife.com.

Love and blessings to all.

Whoever Said it Was Easy Must of Had it Pretty Good

The life of an entrepreneur is wrought with untold obstacles, stress, and fight or flight inducing fear. If this were easy, then everyone would be doing it.

I’ve worked for four start ups, all of them successful, but I took note of the downfalls, the set backs, and the inherent doubt and confusion involved. So, I knew exactly what I was getting into when I started Ocean SF, but the lure of following my own dream, making a meaningful mark on the world, and being my true authentic self was too great. Safety and security and a known path in life can be beautiful, and I’ve done that as well, but stepping onto an unknown path is another matter all together. Taking this risk has summoned my upmost courage.

From the beginning, the obstacles along the way have not deterred, or surprised me. I expected them quite honestly, and regardless, I continued on knowing in my heart that I was on the right path, and there was no turning back.

Now, the fabric that we went to hell and back to manufacture has shipped. We looked all over the world for this fabric from LA, to NYC, to Italy, France, China and Bangladesh. We had everyone looking for it, and we rejected countless samples. Finally, we had no choice, but to acquiesce, and mill it our selves in our custom colors, most significantly Safety Orange. It took four solid months! Believe it or not, you can’t buy sustainable wool fleece, not like ours and not anywhere in the world. You can buy polyester fleece all day long for cents on the dollar, but it pollutes drinking water, and does not keep sailors, or anyone else warm if it gets wet. There is nothing like it for performance outdoors.

Our fabric is custom milled for Ocean SF of 100% Merino wool. The exterior is tightly woven to keep the wind out, the soft interior to keep you warm, while regulating body heat. Anyone can wear it for any sport. It’s beautiful, machine washable, and so on.

I’ve been conducting focus groups. And no surprise, everyone who sees our jackets, touches the fabric and tries it on absolutely loves it. Thank goodness!

To see the light at the end of the tunnel finally, feels so good. If it were easy everyone would be doing it. Follow your dreams people! Find what makes your heart pound and do that.

Love and blessings to all.

Blessed & Lucky

Julia Morgan Design

Yesterday, I was blessed to have been invited to the Keiretsu Forum’s Investor event in San Fransisco.

The event took place in the beautiful Julia Morgan Ball Room. For many years I have been a fan of Julia Morgan, her life and work. Ahead of her time, she blazed the trail for many women, who have since followed in her footsteps. For those that do not know, Julia Morgan was an architect, she studied civil engineering at UC Berkeley, and then went to France to train in architecture. She was the first woman to graduate from the Ecole in Paris in 1902, she went on to design the Claremont Hotel and the Hearst Castle among many other projects. She truly was an entrepreneur. Her ballroom on California Street is a treasure to behold, and beautiful, warm and inviting to sit in.

Against this gorgeous backdrop, we listened to founders of the most innovative products you can imagine. It’s always inspiring to be around people who are changing the course of history through innovative technology, advanced medicine and impact investing.

It was an amazing day. I met so many wonderful new people and deepened some existing ties.

Love and blessings to all.

Addicted to Plastic 

Did you know that every time a polyester fleece jacket is machine washed up to 250,000 plastic microfibers are shed into our water system? These nano-particals can’t be filtered by municipal water utilities and they end up in the ocean, the fish we eat, and most importantly our drinking water. 

Our company, Ocean SF, based in Berkeley, California is putting a stop to this. As avid sailors and adventure seekers in general, we began as a performance sailing apparel company, that focused on using natural fibers, especially Merino wool, because they are warmer and more comfortable. 

As founders we can make our products out of whatever we want, but we were drawn to a new type of technical wool fabric, not because it preserved drinking water, but because it was gorgeous to look at and looked even better once we made a jacket out of it. Wool is self regulating and can be worn year round. It’s wonderful to have on when the temperatures drop and the winds picks up, which is mostly all the time on San Francisco Bay.

The first studies on water pollutants and the impact of polyester fleece came out around the same time we decided to mill our own Merino wool fabric using state of the art fabric milling technologies. We were aware that what we were doing could potentially provide a benefit to the environment. Now, with so many studies in the news, it’s apparent we are able to create sailing apparel with a much higher calling. 

Sailors have worn wool for thousands of years because of it’s unique properties that keep you warm even when the fabric gets wet. Wool, cashmere, and other natural blends, outperform synthetic materials, which dry fast, but fail to keep one warm if they get wet. 

Our textiles themselves are very sophisticated. We’ve been able to weave and knit multiple textures into a single piece of cloth. The interior side is meant to trap air between the garment and user’s skin to keep body heat in, the outside is tightly woven to keep the wind out. This is not the short fiber, itchy and inexpensive wool sold in the 1970’s. 

It takes four months to create a single bolt of the fabric we use. We are one of very few companies dedicated to this, and we do it for our love of the ocean and our desire to keep our customers, ourselves, and our friends warm and comfortable while they are outside doing what they love most.  

OCEAN SF will convert the entire old world order of adventurewear polyester to our idea of the use of only natural fibers in the natural world.

The big players in the adventure apparel market now know the risks their garments pose to the natural worlds that they are supposed to help people enjoy, and to us these inconsistencies are completely disqualifying. They are addicted to plastic based fabrics because they are easy to manufacture, light weight to ship, and highly profitable to their shareholders. 

When you start wearing natural fibers in these beautiful natural places everything about the experience improves. The idea of wearing and obsorbing the chemicals used in production of a petroleum based polyester garment in contrast seems absolutely absurd. 

Wool, linen, silk and cotton feels more honest, and more pure. It’s more than obvious, they are a better choice for the outdoors. 

Shop our site for an alternative to the polyester fleece midlayer OCEANSF.CO.

 

How Ocean SF Built the Brand 

My daughter Siena in Ocean SF – Merino wool fleece jacket, cotton shirt and silk scarf
I’ve had an interest in design, and the environment since day one. Growing up with horses as a kid on a farm in the Willamette Valley, then later as an avid skier, and now as a sailor, I’ve always been drawn to the outdoors. 

And, at Ocean SF we truly seek to protect and enjoy the beautiful environment we have inherited.  Recent studies have shown that microfibers from polyester clothing is a pollutant that cannot be filtered from drinking water. Not only that, these particles, are also found in the delicate flesh of oysters and other fish on the California coast, this is not a problem for just the United States, it is worldwide. 

We also wish to work toward the reinvention of the bespoke clothing industry of the past. Where garments were made with care and were not disposable.  

We now live in a culture that is no longer enamored by the previous mindset that adored the ease of care and low cost of plastic based fabrics.  

Ocean SF is a brand for sailors first and foremost, because we seek to prove our technologically advanced fabrics in the most challenging environment possible, off shore, but our clothes are for everyone. 

Please join us in preserving our oceans and buying only what we need. 

Love and blessings to all.