When You Know Better You Do Better – Ocean SF and The IMPACT of Fast Fashion

Photograph by Muntaka Chasant ‘The Environmental Cost Of Fast Fashion’ 

There was a time when I could talk about Ocean SF my sustainable sportswear brand and the impact polyester fleece has on drinking water and the environment non-stop. Although other work has held my attention as well in recent years, and there have been many urgent concerns in the world to discuss and address I am happy to report that I am prioritizing Ocean SF and it’s environmental mission and message in 2023.

The environmental cost of fast fashion has never been higher. I’m committed to moving my sustainable sportswear brand Ocean SF forward in 2023. It is of urgent importance that we begin to invest in companies that care about making only heirloom quality sustainable and ethical apparel. We have to build awareness and change how we think and shop.

The Dark Side of Fast Fashion

According to Business Insider, fashion production is responsible for 10% of total global carbon emissions, as much as the European Union. It pollutes rivers and streams that run into our oceans. Because of the low cost and poor quality of these garments 85% of them end up in landfills. Most of these garments are made of polyester which could take centuries to biodegrade. Depending on the manufacturer, fabric thickness, and material compositions, a polyester shirt could take anywhere from 20-200 years to decompose (Cobbing and Vicare 2016; Fletcher 2014; Chen and Burns 2006). Even washing clothes releases 500 000 tons of microfibers into the ocean each year, the equivalent of 50 billion plastic bottles. Most of us buy these clothes without thinking a cute outfit could be so harmful, but it is.

I moved to San Francisco to be close to my factory and the sailing community that I love so much. I’m excited to turn my attention to the things I love; designing and making apparel, and protecting environmental and human rights. I would like to invite you all to join me in this endeavor.

“Thousands of discarded fast fashion waste washed up on the coast of Jamestown in Accra, Ghana, July 2022. Discarded unwanted fast fashion clothes (imported as secondhand garments mainly from industrialised countries) regularly wash up to choke fish landing beaches in the Ghanaian capital. The vast bulk of the cheap trend-driven mass-produced clothes arrive in the country as waste and are therefore unsellable. Landfilled, they decompose and emit methane gas, worsening the climate crisis.”

Muntaka Chasant ‘The Environmental Cost Of Fast Fashion’ 

We have to work together to do better. Please contact me to get involved with Ocean SF as an investor, employee, or intern. I look forward to hearing from you.

Love and blessings,


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