Marin, Tim Parr & Caddis

Being your own boss has many benefits, one of them is meeting up with interesting people in beautiful places. Today, in Marin, I sit outside in the sunshine having lunch with the legendary Tim Parr, who’s been a driver behind iconic brands like Patagonia, Kona, and L.L. Bean to name just a few.

He’s just launched another company called Caddis, an eyewear company. It’s all about lifestyle, check out their Architects and Custodians page here, it’s about creating change, generating ideas, and spawning creativity.

I’ve been trying to get a meeting with him since last summer, after an introduction by mutual friends, the Finegold’s of Tart, as he is very experienced in working with Merino wool. It was certainly worth the wait. He gave me some great advise for Ocean SF, aside from reassuring me that we were on the right track; he advised we take our time, and make the highest quality product possible. It will take as long as it takes. True that.

We’ve taken a great deal of time to create a sustainable product that is both beautiful and environmentally responsible, and after a year and a half of working diligently, orders will begin shipping in the next few weeks.

It’s been a journey, with many twists and turns along the way, but ultimately there is nothing more rewarding than seeing a vision you created with friends on a sailboat come to fruition. This is something Tim Parr completely understands.

What an inspiring guy. And he bought me lunch. What’s not to love?

Check out his company at caddislife.com.

Love and blessings to all.

Boyfriends, Mountain Tops & Being an Environmentalist

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Mt. Bachelor, Bend, Oregon 1986

My high school boyfriend taught me how to ski by throwing me down the face of Mt. Bachelor. He took me down a treacherous black diamond trail, ironically called Texas, that ran from the top of that mountain straight down to the Lodge. It was one of the most terrifying episodes of my life, but I soon mastered the basics and was hooked.

At Oregon State, my then boyfriend, took me on a ski trip my freshman year. There was nothing about it that I didn’t like. I loved spending time in the cabin with friends, skiing all day with the snow falling, and sitting at the top eating lunch overlooking a vast and pristine valley.

Many ski trips followed, including one to Whistler, Canada with my Alpha Phi Big Sis Susie White, also an avid skier.  We could not of had more fun.

I didn’t think of myself as an environmentalist then.  I only knew that I loved nature.  And there wasn’t anything I enjoyed more than skiing down a snowy mountain with the people I loved.  I realize that what I valued most was the serene and unspoiled beauty of these landscapes.  I was blessed to be able to share this love with my own children who spent the majority of their childhood in Lake Tahoe, winter and summer, either skiing, hiking, or paddle boarding.

When I found sailing, I felt the same way about it.  I love the beauty of the ocean, the gorgeous Islands that sit off of San Francisco, the inlets around Tiburon and the incomparable beauty of sitting on a boat as the sun sets behind the Golden Gate Bridge. These settings and the people I am with have combined to create some of the most priceless moments of my life. So, that is why I am an environmentalist.  I think in many ways, we all are environmentalist, we have to be, it is no longer a hobby, but a necessity of this life.

The Trident Project, our nonprofit, has an Ocean clean up scheduled for the end of January, 2018.  We will be partnering with Save The Bay, and will provide an environmental education component geared toward the elimination of plastic usage, as well as a clean up effort to remove plastic and other garbage from San Francisco Bay (I will share more as we get closer to the date).

Along with all the other environmentalists, or nature lovers, I will dedicate my life to preserving these beautiful places for the people I love, my own children, and all the children that come after them. I can’t imagine a better way to spend my life.

Love and blessings to all.

Whoever Said it Was Easy Must of Had it Pretty Good

The life of an entrepreneur is wrought with untold obstacles, stress, and fight or flight inducing fear. If this were easy, then everyone would be doing it.

I’ve worked for four start ups, all of them successful, but I took note of the downfalls, the set backs, and the inherent doubt and confusion involved. So, I knew exactly what I was getting into when I started Ocean SF, but the lure of following my own dream, making a meaningful mark on the world, and being my true authentic self was too great. Safety and security and a known path in life can be beautiful, and I’ve done that as well, but stepping onto an unknown path is another matter all together. Taking this risk has summoned my upmost courage.

From the beginning, the obstacles along the way have not deterred, or surprised me. I expected them quite honestly, and regardless, I continued on knowing in my heart that I was on the right path, and there was no turning back.

Now, the fabric that we went to hell and back to manufacture has shipped. We looked all over the world for this fabric from LA, to NYC, to Italy, France, China and Bangladesh. We had everyone looking for it, and we rejected countless samples. Finally, we had no choice, but to acquiesce, and mill it our selves in our custom colors, most significantly Safety Orange. It took four solid months! Believe it or not, you can’t buy sustainable wool fleece, not like ours and not anywhere in the world. You can buy polyester fleece all day long for cents on the dollar, but it pollutes drinking water, and does not keep sailors, or anyone else warm if it gets wet. There is nothing like it for performance outdoors.

Our fabric is custom milled for Ocean SF of 100% Merino wool. The exterior is tightly woven to keep the wind out, the soft interior to keep you warm, while regulating body heat. Anyone can wear it for any sport. It’s beautiful, machine washable, and so on.

I’ve been conducting focus groups. And no surprise, everyone who sees our jackets, touches the fabric and tries it on absolutely loves it. Thank goodness!

To see the light at the end of the tunnel finally, feels so good. If it were easy everyone would be doing it. Follow your dreams people! Find what makes your heart pound and do that.

Love and blessings to all.

Calling All Angels

Enter the world of Ocean SF, our beautiful, chic, environmentally sophisticated clothing company targeting the affluent American sailing market, plus all our fellow adventure seekers!

We are raising capital to expand our clothing line beyond our popular sustainable signature jacket made with our custom milled 100% Merino wool to include silk, linen, cashmere, and cotton casual apparel for all outdoor activities on and off shore.

We are opening our first round for friends and family with only a minimum investment of $5,000.

Angels can contact me personally, or via our webstore at oceansf.co, or at hello@oceansf.co. We will put you in contact with our financial advisor who will fill you in on all details.

Love and blessings to all.

You Are My Sunshine

Even before my husband died I had strange incidents of synchronicity, or meaningful coincidences. Yesterday, I had a meeting at Berkeley Yacht Club with a woman I met at the Project Entrepreneur Summit. Julie runs a company called the Healing Farm, and I was telling her the story behind the purchase of our beloved sail boat, Solana. I wrote about this nine months ago when it happened, but it is even more relevant now that Solana is in the water and such a big part of our lives.

Grief is a tricky emotion. Sometimes, the pain subsides and it’s possible for me to go about my day like a normal person, but other times it is crippling. For me, the saddest part is raising my daughters alone, and there are times when the weight and sorrow of this is too much to bare. This is compounded by having lost my own father when I was nine years old, and my mother twenty years later.  If I allow myself to think too hard about these losses I am left with a stunning sense of abandonment. One day in particular, I was in the later mindset. I was running errands and crying while doing so.

People in my small town are, as a rule, very kind, so no one appeared to notice as I did my shopping while crying. As my tears fell the checkers would only look at me with compassion and ask softly if I might need a bag for my purchases.  While picking up wrapping paper at Home Goods, I saw a coffee cup that said, “Sunshine heals” and around the rim, “You are my sunshine” and I decided to buy it for myself to cheer myself up.  I paid for it, and took it home with me, and later that night, I was texting Andrew, my boat partner and business partner, and I asked the name of the boat he wanted to buy, and he said, “Solana” or “Sunshine” in Spanish.  I was drinking out of the cup as I read this, and then my eyes slowly glanced down, there was a sun on the front with a smiley face. ☀️

This was definitely in the category of rare moments I will never forget, and now having since bought and successfully restored our beautiful sailboat Solana, it makes that moment even more meaningful.

As I’ve moved forward on this difficult journey, I’ve followed signs like these, they are like guide posts along the way, I don’t know if it is the Universe or God, or my own belief in such things, but they are always with me.  One day, I was singing a song in the house as I was getting ready to leave, and when I got in the car, it was playing on the radio.  Whether, it is a song, or meeting someone new who is so encouraging of my writing or my company Ocean SF, it makes me feel like I am on the right path.

Buying Solana was one of the best decisions I have ever made.  We now have our meetings for Ocean SF on our boat, and it will soon serve as a mobile pop-up store (more on this later). And for The Trident Project, our non-profit, it will be used to troll for plastics and gather water samples for Berkeley Labs.

The cup I bought so many months ago, now sits on the desk in my office, and holds my colored pencils, and as for the tears, well, sometimes, it really is alright to cry.

As the months go by, I am grateful for the beautiful and supportive small town I live in, all of the friends I’ve made sailing, and starting my sailing apparel line, and for our little yellow boat, Solana.

Love and blessings to all.

The Calm After The Storm

As many know I’ve been fund raising for my startup Ocean SF, a sustainable clothing apparel line for sailors, with an emphasis on the mid layer, our beautiful 100% Merino jacket. So, please go to our web store and buy yours, as more and more I see the correlation between wearing polar fleece as being similar to smoking. As I’ve said before, polyester fleece sheds into our drinking water every time you wash it. In this way choosing to wear a garment that is a contaminant is exactly like passive secondhand smoke as we all share the same drinking water supplies that are polluted by washing petroleum fleece jackets.

I’ve had a forced break in these activities as it’s been thanksgiving and my daughter opted to have knee surgery and not ski in Tahoe this season. It’s been difficult for me as we’ve not missed skiing opening day at Northstar Resort in nine years, and I missed being with friends in the mountains.

However, with the second knee surgery for my daughter successfully behind us, it feels like the calm after the storm.

My daughter had her ACL surgery on Tuesday, and we had a quiet dinner the three of us on Thursday. I was thankful for the day, our health and well being, but, I was also sad not to have a big family to share it with. Family is so important to me, so I look forward to developing a close knit extended family as the children grow older and marry, and I undoubtedly, have my own significant other.

In the meantime, I am so thankful to our friends Dan, Jeff and Chris who are always here for us, and our many other friends, including my friend Jeff who was home for the holiday, and here so much to help.

Love and blessings to all.

Blessed & Lucky

Julia Morgan Design

Yesterday, I was blessed to have been invited to the Keiretsu Forum’s Investor event in San Fransisco.

The event took place in the beautiful Julia Morgan Ball Room. For many years I have been a fan of Julia Morgan, her life and work. Ahead of her time, she blazed the trail for many women, who have since followed in her footsteps. For those that do not know, Julia Morgan was an architect, she studied civil engineering at UC Berkeley, and then went to France to train in architecture. She was the first woman to graduate from the Ecole in Paris in 1902, she went on to design the Claremont Hotel and the Hearst Castle among many other projects. She truly was an entrepreneur. Her ballroom on California Street is a treasure to behold, and beautiful, warm and inviting to sit in.

Against this gorgeous backdrop, we listened to founders of the most innovative products you can imagine. It’s always inspiring to be around people who are changing the course of history through innovative technology, advanced medicine and impact investing.

It was an amazing day. I met so many wonderful new people and deepened some existing ties.

Love and blessings to all.

Chaos Theory, Love & Business

As I love nothing more than educating myself on any subject, I’ve spent a good deal of time reading about what makes a business successful.  Not only is Ocean SF, the company that will support me well into the future, it is also the business that will support my children through the remaining years of high school and college, and those first shaky years after graduation.  I have been working very hard on Ocean SF for well over a year now.  It is no mere hobby.

What I have learned is; love is a great attractor to success, and passion is the most important ingredient in business. Having purpose and a clear vision follows these. Studies now show that the control managerial styles of the past are no longer viable.

“Applying chaos theory to organizational practice tends to go against the grain of most formal management patterns. Order can be confused with the more popular notion of control. It is hard to open ourselves up to a world of inherent disorderliness.”

My business partner and I do most of our meetings on our boat now, or on the boats of other people.  We talk for hours about our company, our vision, sustainability and our brand.  Because Ocean SF is such a great love of mine this doesn’t feel like work.  Recently, we had dinner at the Yacht Club with a group of friends.  Andrew and I had met prior to this and then joined a group for drinks on another boat before dinner.  At the end of dinner I looked around our table and noticed that we had been talking about our business for two plus hours.  I finally apologized, but our friends told us they are used to it.  I am thankful for so much support from everyone around me.

“Typically businesses are organized around structure and design. Charts are drawn to illustrate who is accountable to whom or who plays what role and when. Experts break down organizations into the smallest of parts. They build models of organizational practice and policy with hope that this atomizing yields better information on how to improve the organization’s functioning. However, chaos theory implies that this is unnecessary, even harmful.”

When my business coach told me, if I were in her accelerator program I would be flunking, I just blinked.  I knew that I was not turning in my documents as requested.  But since I was paying her $220 per hour for each private session, I didn’t feel I had to. After two decades running projects I was absolutely sick of spreadsheets and project plans and working just the work, so other people might think I’m working.

After years of working as a Product Manager, Project Manager, and Marketing Director, I didn’t feel that my business needed a share drive full of documents and a group of people to update them.  I was operating from a, “what absolutely, must logically, happen next,” form of management.

Startups are overwhelming in the sheer amount of work required by the founders, and to organize it well I simply base my efforts on priority.

I would literally think, “what do I have to do today, so that it won’t bite me in the ass later,” and that was all.

“Self-organizing systems are those enabled to grow and evolve with free will. As long as each part of the system remains consistent with itself and the systems’s past; these systems can harness the power of creativity, evolution, and free will—all within the boundaries of the organization’s overall vision and culture.”

My business partner and I are very different. He knows things, that I don’t know, that I don’t know.  However, together we agree on just about everything.  This is a refreshing change from working with other people where I’ve spent time defending my position, or saying nothing, but feeling my work was pointless. Andrew and I just decide.  He takes over, or I take over, or we collaborate, with little discussion.  We share the exact same vision.

“Informal leaders emerge in an organization not because they have been given control, but because they have a strong sense of how to address the needs of the group and its members. The most successful leaders understand that it is not the organization or the individual who is most important, but the relationship between the two. And that relationship is in constant change.”

Ocean SF is a community of the like minded; sailors, adventure seekers, environmentalists and entrepreneurs.

Love and blessings to all.

Read more: http://www.referenceforbusiness.com/management/Bun-Comp/Chaos-Theory.html#ixzz4yY2mFqlg

Chanel, Cigarettes & Natural Fabrics

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Chanel

I’ve been talking about my company Ocean SF, a sailing apparel line that has recently launched the first product, a Merino wool sustainable mid layer jacket that retails for $225.00.  In doing so, I have realized that many, many people do not understand how wool or any other sustainable product is superior to polyester.

Firstly,  I am not someone who seeks out wool products.  I am the type of person who drools over quilted $2,700 Chanel handbags.  I’m not going to lie, as much as I love sitting on mountain tops and sailing, I also love fashion.  I own a Louis Vuitton satchel that I bought in Seattle on my first business trip after graduating from college.  It cost $425.00 plus tax.  However, I’m proud to say, I used that bag for 10 years, I never bought anything else, and enjoyed the hell out of it, I still have it in my closet. One day, my daughter, Paris showed up in the city using it.  As I don’t like to share, I bought her a gorgeous bottle green Dior bag for her 18th birthday. Today, I own five bags, a white Italian Furla, as well as a kelly green Kate Spade bucket bag for the summer, in the winter I use a black Kate Spade satchel and a black woven Bottega Veneta.

So wool, was not necessarily my priority. However, as I started sailing and getting very cold and very wet, it became extremely important to me. Like many adventure seekers, I am good at preparing for the outdoors, I have many jackets and understand the advantages of layering.  One day, I was wearing a Gill Foulie jacket and under that a Helly Hansen polyester fleece.  I was perfectly comfortable, until I took a wave down the back of my jacket at 8:30 a.m. on a sunny, though not warm, September day in the San Fransisco Bay.  At the time, I had no idea I would be shaking and unable to drive when I reached my car 3 hours later.  I had spent hours in the wind and cold soaked to the skin.  I couldn’t go home just because I was cold.  In fact, I was in the middle of the Bay, so I couldn’t go home at all, for any reason.

You see, you can wear wool and get wet without being cold.  In the same way you would not wear a cotton tube sock skiing.  Skiers and boarders wear wool, or their feet would be frost bitten. Most boots leak.  Feet get wet. Cotton is not an option, polyester isn’t even a consideration. All ski socks are made of wool. Why wouldn’t a jacket be made of that as well? The fabric that we use has been custom milled with new technology designed to keep you even warmer than wools of the past, and it uses longer fibers that make it softer.  It also has the added benefit of being beautiful.

After I became educated in the pollution caused by polyester fleece – yes, it’s true scientists are finding polyester fleece in the tissue of human cadavers – it became a mission for me to educate others.  Washing polyester fleece in your washing machine releases nano-particals into our water systems that supply drinking water.  This is not a speculation, but a fact.

I often wonder why anyone would wear polyester for a bike ride?  Do you know how many chemicals are used to make a piece of fabric out of polyester, which is petroleum, which is gasoline?  The toxins that are absorbed into your bloodstream as you cycle and perspire into this toxic jersey are astronomical.  We wonder why there are so many diseases today.  The studies have not been done, but it is a foregone conclusion that wearing petroleum next to your skin is not a good idea.  Similar to cigarette smoking, by the time the studies are in, it’s too late.

Wool, cotton, linen, cashmere and other natural fibers are non-toxic and non-polluting.  They become a part of our ecosystem and absorb back into the ground they came from.  They are also breathable and comfortable in addition to being very soft and beautiful.

Need I say more?

Love and blessings to all.

What Would it Take To Give Up Your Polyester Fleece Jacket?

Sustainable 100% Merino Wool Fleece by Ocean SF

Dear Readers,

Please complete the poll below to help our company Ocean SF understand what it would take to rid the world of polyester fleece jackets that currently pollute drinking water by leaching tiny particles into our water systems at every washing.