The LA Fashion District

When I was in a little girl I wanted to be a fashion designer and of course I wanted to be a writer too. Which is funny, because I was dyslexic, and didn’t learn to read until well into 2nd grade. When I did learn to read proficiently it certainly caught my attention.

I spent the rest of my childhood and most of my adulthood buried in books. And I’ve always loved clothes. Beautifully made clothes.

So now, I am a clothing designer, I don’t do fashion, I do performance wear for sailing for our company Ocean SF. I wear my first production run orange jacket every time I sail. I also wear it skiing, walking, hanging out, and to outdoor concerts. I’m excited to make more garments, and one day we will have shirts, shorts, pants and dresses. For now we’re dedicated to doing this one thing well. It’s time consuming to do things well, we made seven prototypes before we got the design right, and we’re proud of that. We milled our own fabric which took six months, we’re proud of that too. Making something beautiful takes time.

While I was in LA last week, I stopped into our factory on Maple Avenue in the Fashion District. This may sound glamorous, but it is anything but. The factory sits under the freeway and every window of every building on Maple Avenue has bars on it. The streets are littered with dumpsters. I’m thinking twice about even getting out of my car, when I get a phone call instructing me to park and come in the ally entrance. I find the ally and walk in.

My mother wanted me to be a nurse, this would have been so much easier as it has a predictable career path to follow. And everyone doesn’t want to be a a nurse, but almost everyone I meet wants to be a clothing designer.

Inside, the factory is completely different then you might expect from the outside. The large rooms are painted a crisp white, there are soft benches and sofa’s to sit on, a station to make tea or coffee, and everyone is very warm and welcoming. People are sitting around sewing, and there are bolts of fabric everywhere.

I’ve not met Jesus who runs the factory before, but he has kind eyes and a musical laugh. He shows me a pair of yoga pants he is making for the brand Hard Tail. In their office Ben, his partner, and I go over the money. They take care of their seamsters and it shows, but it’s not inexpensive.

Our mutual goal is to get our numbers up, so they will lower theirs, as we want to be fair on both sides. My partner and I are committed to being U.S. made, but the cost of making clothes in the U.S. is exorbitant.

I’ve come to the clothing design world late, but I will tell you this; anyone can design clothing, it’s the making the clothing and what comes after that is difficult. There is much more to it then I could have ever imagined. I use every business skill I’ve acquired. It’s anything but easy, and there is nothing I would rather be doing.

Love and blessings to all.

Sailboat Races & The Corinthian Yacht Club

My business partner was racing today, and in 30 plus knots of wind, I might add. So we went to the Corinthian Yacht Club in Belvedere, California to meet him. This is a stunning place all around. I walked upstairs and there was no one around except a man drinking a margarita and talking on the phone. I took a seat and we both looked out over the San Francisco Bay. There were maybe 100 people in the bar and deck below, but it was supremely peaceful and comparatively quiet on the second floor.

Sailing has become my life. Not just the sailing, but the lifestyle and the people. After the Corinthian, on the way home we stopped to put the tags on the boat, however the wind made this task better for another day.

I went into the clubhouse and there was a Jazz band playing. Several friends were there, so I joined them. The jazz band played on as the winter sun slowly set over the San Francisco Bay.

Love and Blessings.

Love

Midwinter

Happy belated Valentine’s Day. I apologize for my recent lapse in writing. I’ve been writing a book titled Love and Blessings and it will soon be available on Amazon. It is a collection of writings from my journey. It chronicles the 12 months after the sudden death of my husband with an epilog at the end.

I often wondered why there were so few grief books and now I know. Once we pass through those difficult days the last thing we want to do is relive them, and you can not write about them without reliving them. However, I have been encouraged by so many people to do this, so I’ve taken the past six weeks and I’ve worked very hard on it. If it helps just one person than it will be worth it to me.

But, the book is not just about grieving, although it does cover a good deal of that, it is about using the challenges in life to strengthen our own character and to become better people through our suffering. If we do not do this then the sufferings is of no value.

Being a highly sensitive person who likes to think about things, the experience of this loss provided so many lessons that allowed me to grow. It has enabled me to deepen my wisdom.

Things that in the past I once thought difficult come to me now with ease. I am finally the person I always hoped to be. I feel incredibly fearless and this courage is not something I needed to develop to help me deal with further challenges, but this characteristic is helpful in achieving my dreams. I am confident that I can overcome the many obstacles that present themselves as I continue to pursue the things I love.

No one gets through life unscathed. We all have our heart aches. I am fortunate that mine are now far behind me and I can look toward the future with optimism.

I spent the past weekend at the San Fransisco Bay Midwinter Yacht Race. I was on the Mark Set Boat for the Berkeley Yacht Club where I am a member of the Race Committee. We were setting the marks for the race course. It was stormy with high winds and it could not have been more fun for me. I love the beauty of the water, the people and the competition. It has taken a long while for me to be in this place of happiness and calm and it didn’t just happen. I worked very hard at it and it took all of my faith and courage.

Now, I am doing meaningful work I love, I have a sport that I love, and I have so many people in my life to love.

A few days ago, I took the time to send friends text messages telling them how much I loved and appreciated them. The responses were more meaningful than I could have imagined. Then, I followed them up with Valentine’s Day messages. Gestures of appreciation, kindness and love are never a bad thing.

Last night for Valentine’s Day, my bf gave me a 17″ vintage replica model sailboat instead of flowers. That and red velvet and chocolate cupcakes surpassed any expectations I might have had. A perfect day with many more to come.

Love and blessings.

Moon Lit Path

Yesterday afternoon, I met up with my business partner, at our Santa Cruz 27 sailboat. I’m writing a book about my painful, although transformative first year of widowhood, making this meeting a welcome distraction.

Initially, we had little wind, but we put up the sails anyway, and as happens in life, the simple act of doing this somehow resulted in the wind picking up. It’s been a long time since I’ve rigged a boat to sail, usually the boat is ready when I arrive, so, it was nice to go through the motions of setting the lines, and raising the sail, especially since this is my own boat.

When we got out on the Bay we had the perfect circumstances for a sail and we headed north toward Tiburon at a fairly rapid pace. We listened to music and talked about all that we had accomplished over the past year. Our company Ocean SF is on track to have a very profitable year, our nonprofit The Trident Project has a year of events and activities planned, and our sailboat participated in her first race. Albatross, Andrews company, has had month over month of record sales, and my blog has a loyal following.

The book that I’m writing is my personal story about being strengthened by tragedy. The journey I’ve had is one of transformation. Undoubtedly, we are all transformed by our experiences. The choice is then ours to decide if it will be for the negative or the positive.

I’ve been reading my journals from the past eighteen months. It’s been anything, but easy, I only wish I could go back in time and reassure myself that everything would be alright, because I was full of so much fear. What I noticed most, however, was that although I was fearful I walked straight into that fear.

One of the authors I read during this time was Danielle Laporte, and one of her famous quotes is:

“Your life unfolds in proportion to your courage.”

As I sat on my sailboat I reflected on my courage and resilience, and the adversity that has brought me here to this perfect place of happiness, peace and calm. The word grateful doesn’t begin to describe how I feel.

As we headed back to the Berkeley Maria the moon had risen and it lit our path. How fitting, to have a well lit path now after so much darkness.

Thank you to everyone who has helped me along the way.

Love and blessings to all.

Solana’s First Yacht Race

If you’ve been following the story of Solana, or the “sunshine” boat, owned by our sailing apparel company Ocean SF, you will be happy to know she has her first race on Saturday. It will be a double-handed crew of Andrew Lacenere and Hawkeye King.

“The course is defined by the Golden Gate, Richmond, and Bay Bridges, and racers must pass by or sail under them in order to round each mark and head back to the finish line. Over the years it has grown from a modest gathering to the monster it is today, earning the title as the largest single- and double-handed race in the United States.”

I would love to be crewing this race but I will be at our nonprofit event for The Trident Project with Save the Bay.

It is so gratifying to see the dreams we created and the plans we made on a dark December night in 2015 finally coming to fruition. I am grateful for those who have helped us along the way.

Love and blessings to all.

Newfoundland, Sailing & Gooseberry Jam

I’ve had a walk down memory lane recently. My cousin, and I have been chatting, he’s twelve years my junior, but we’ve always had an affinity for one another. When he was six he would hide from me, but I could always hear his laughter and quickly find him. When I was twenty I spent a summer in Vancouver B.C. and I spent a lot time with him, and his little brother Jeff and their dog, Lucy.

Now, he’s the father of three little girls and he calls me every so often to check in. No two people could be less alike. Mostly, we talk about raising our girls, or our favorite topic business. He’s also a very successful entrepreneur. And I’m not surprised, he was wicked smart as a kid. Now, he has a beautiful wife by his side, and they work together building their business and raising their children.

We talk a lot about the large family we come from. My mother was the oldest of twelve, and his father was the oldest son, Daniel, named after our grandfather, landing at number five. My cousin has a different perspective being younger and having grown up in Canada, in both Newfoundland and Vancouver, British Columbia.

I love to hear his stories of the things I missed. Not only is he wicked smart, he’s wicked funny as well, and everything he says carries our ancestral shared sense of humor, which is our birthright.

Talking to him recently made me nostalgic for Newfoundland, my mother, and her people. I pulled out the Pulitzer Prize winning novel, The Shipping News, by E. Annie Proulx from my bookcase. She writes there is no place like Newfoundland, six thousand miles of coast blind-wrapped in fog, snow in May, a place of ghosts and magic.

That’s the Newfoundland that I remember.

However, what I miss the most is the language of Newfoundland, when Proulx wrote the novel, she said she went to sleep with the dictionary of Newfoundland under her pillow, for over a year, to get it right. But, it’s not the same to read it. I wanted to hear it. So, I watched the movie, it brought back memories of my grandmother’s house and her fresh bread, warm from the oven, smothered in butter, sour cream, and gooseberry jam, and the way they spoke there was almost musical, a melody to their words that can’t be explained.

Of course, there were always parties, and it was so much fun, with so many people around, and everyone inevitably gathering together in the warm kitchen drinking tea or whiskey from a tea cup with a saucer, no less.

My grandmother’s house was rambling with five bedrooms upstairs, and three below, she always kept it in perfect condition with freshly painted walls, and fresh wall paper in the hallways. It had a stately mahogany staircase and even a tiny telephone room at the second landing, where you could talk in peace, the floors were covered in red and blue rugs, the furniture in velvet.

My mother’s room was small and cozy at the front of the house, but my grandmother put me in my grandfather’s room the last time I was there. It was large with a fireplace, and a view of Portugal Cove Road, and the Memorial University Medical School Campus, and beyond the sea. My grandmother slept on the other side of the house overlooking the pond where the children ice skated in winter when they were young.

Last night, I went to sleep dreaming of Newfoundland, the icy tundra, the hypnotic crash of waves on rock, the smell of fish, weather and salt. It felt so strange to wake up to sunny California, my Meyer Lemon tree and the Christmas party I am planning.

Somethings remain in our blood forever.

I know these roots are what made me a sailor, I knew this the first day. I felt it immediately, I was completely comfortable, and at home on a sailboat.

The past always informs the future.

Love and blessings to all.

Boyfriends, Mountain Tops & Being an Environmentalist

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Mt. Bachelor, Bend, Oregon 1986

My high school boyfriend taught me how to ski by throwing me down the face of Mt. Bachelor. He took me down a treacherous black diamond trail, ironically called Texas, that ran from the top of that mountain straight down to the Lodge. It was one of the most terrifying episodes of my life, but I soon mastered the basics and was hooked.

At Oregon State, my then boyfriend, took me on a ski trip my freshman year. There was nothing about it that I didn’t like. I loved spending time in the cabin with friends, skiing all day with the snow falling, and sitting at the top eating lunch overlooking a vast and pristine valley.

Many ski trips followed, including one to Whistler, Canada with my Alpha Phi Big Sis Susie White, also an avid skier.  We could not of had more fun.

I didn’t think of myself as an environmentalist then.  I only knew that I loved nature.  And there wasn’t anything I enjoyed more than skiing down a snowy mountain with the people I loved.  I realize that what I valued most was the serene and unspoiled beauty of these landscapes.  I was blessed to be able to share this love with my own children who spent the majority of their childhood in Lake Tahoe, winter and summer, either skiing, hiking, or paddle boarding.

When I found sailing, I felt the same way about it.  I love the beauty of the ocean, the gorgeous Islands that sit off of San Francisco, the inlets around Tiburon and the incomparable beauty of sitting on a boat as the sun sets behind the Golden Gate Bridge. These settings and the people I am with have combined to create some of the most priceless moments of my life. So, that is why I am an environmentalist.  I think in many ways, we all are environmentalist, we have to be, it is no longer a hobby, but a necessity of this life.

The Trident Project, our nonprofit, has an Ocean clean up scheduled for the end of January, 2018.  We will be partnering with Save The Bay, and will provide an environmental education component geared toward the elimination of plastic usage, as well as a clean up effort to remove plastic and other garbage from San Francisco Bay (I will share more as we get closer to the date).

Along with all the other environmentalists, or nature lovers, I will dedicate my life to preserving these beautiful places for the people I love, my own children, and all the children that come after them. I can’t imagine a better way to spend my life.

Love and blessings to all.

Calling All Angels

Enter the world of Ocean SF, our beautiful, chic, environmentally sophisticated clothing company targeting the affluent American sailing market, plus all our fellow adventure seekers!

We are raising capital to expand our clothing line beyond our popular sustainable signature jacket made with our custom milled 100% Merino wool to include silk, linen, cashmere, and cotton casual apparel for all outdoor activities on and off shore.

We are opening our first round for friends and family with only a minimum investment of $5,000.

Angels can contact me personally, or via our webstore at oceansf.co, or at hello@oceansf.co. We will put you in contact with our financial advisor who will fill you in on all details.

Love and blessings to all.

You Are My Sunshine

Even before my husband died I had strange incidents of synchronicity, or meaningful coincidences. Yesterday, I had a meeting at Berkeley Yacht Club with a woman I met at the Project Entrepreneur Summit. Julie runs a company called the Healing Farm, and I was telling her the story behind the purchase of our beloved sail boat, Solana. I wrote about this nine months ago when it happened, but it is even more relevant now that Solana is in the water and such a big part of our lives.

Grief is a tricky emotion. Sometimes, the pain subsides and it’s possible for me to go about my day like a normal person, but other times it is crippling. For me, the saddest part is raising my daughters alone, and there are times when the weight and sorrow of this is too much to bare. This is compounded by having lost my own father when I was nine years old, and my mother twenty years later.  If I allow myself to think too hard about these losses I am left with a stunning sense of abandonment. One day in particular, I was in the later mindset. I was running errands and crying while doing so.

People in my small town are, as a rule, very kind, so no one appeared to notice as I did my shopping while crying. As my tears fell the checkers would only look at me with compassion and ask softly if I might need a bag for my purchases.  While picking up wrapping paper at Home Goods, I saw a coffee cup that said, “Sunshine heals” and around the rim, “You are my sunshine” and I decided to buy it for myself to cheer myself up.  I paid for it, and took it home with me, and later that night, I was texting Andrew, my boat partner and business partner, and I asked the name of the boat he wanted to buy, and he said, “Solana” or “Sunshine” in Spanish.  I was drinking out of the cup as I read this, and then my eyes slowly glanced down, there was a sun on the front with a smiley face. ☀️

This was definitely in the category of rare moments I will never forget, and now having since bought and successfully restored our beautiful sailboat Solana, it makes that moment even more meaningful.

As I’ve moved forward on this difficult journey, I’ve followed signs like these, they are like guide posts along the way, I don’t know if it is the Universe or God, or my own belief in such things, but they are always with me.  One day, I was singing a song in the house as I was getting ready to leave, and when I got in the car, it was playing on the radio.  Whether, it is a song, or meeting someone new who is so encouraging of my writing or my company Ocean SF, it makes me feel like I am on the right path.

Buying Solana was one of the best decisions I have ever made.  We now have our meetings for Ocean SF on our boat, and it will soon serve as a mobile pop-up store (more on this later). And for The Trident Project, our non-profit, it will be used to troll for plastics and gather water samples for Berkeley Labs.

The cup I bought so many months ago, now sits on the desk in my office, and holds my colored pencils, and as for the tears, well, sometimes, it really is alright to cry.

As the months go by, I am grateful for the beautiful and supportive small town I live in, all of the friends I’ve made sailing, and starting my sailing apparel line, and for our little yellow boat, Solana.

Love and blessings to all.

Chaos Theory, Love & Business

As I love nothing more than educating myself on any subject, I’ve spent a good deal of time reading about what makes a business successful.  Not only is Ocean SF, the company that will support me well into the future, it is also the business that will support my children through the remaining years of high school and college, and those first shaky years after graduation.  I have been working very hard on Ocean SF for well over a year now.  It is no mere hobby.

What I have learned is; love is a great attractor to success, and passion is the most important ingredient in business. Having purpose and a clear vision follows these. Studies now show that the control managerial styles of the past are no longer viable.

“Applying chaos theory to organizational practice tends to go against the grain of most formal management patterns. Order can be confused with the more popular notion of control. It is hard to open ourselves up to a world of inherent disorderliness.”

My business partner and I do most of our meetings on our boat now, or on the boats of other people.  We talk for hours about our company, our vision, sustainability and our brand.  Because Ocean SF is such a great love of mine this doesn’t feel like work.  Recently, we had dinner at the Yacht Club with a group of friends.  Andrew and I had met prior to this and then joined a group for drinks on another boat before dinner.  At the end of dinner I looked around our table and noticed that we had been talking about our business for two plus hours.  I finally apologized, but our friends told us they are used to it.  I am thankful for so much support from everyone around me.

“Typically businesses are organized around structure and design. Charts are drawn to illustrate who is accountable to whom or who plays what role and when. Experts break down organizations into the smallest of parts. They build models of organizational practice and policy with hope that this atomizing yields better information on how to improve the organization’s functioning. However, chaos theory implies that this is unnecessary, even harmful.”

When my business coach told me, if I were in her accelerator program I would be flunking, I just blinked.  I knew that I was not turning in my documents as requested.  But since I was paying her $220 per hour for each private session, I didn’t feel I had to. After two decades running projects I was absolutely sick of spreadsheets and project plans and working just the work, so other people might think I’m working.

After years of working as a Product Manager, Project Manager, and Marketing Director, I didn’t feel that my business needed a share drive full of documents and a group of people to update them.  I was operating from a, “what absolutely, must logically, happen next,” form of management.

Startups are overwhelming in the sheer amount of work required by the founders, and to organize it well I simply base my efforts on priority.

I would literally think, “what do I have to do today, so that it won’t bite me in the ass later,” and that was all.

“Self-organizing systems are those enabled to grow and evolve with free will. As long as each part of the system remains consistent with itself and the systems’s past; these systems can harness the power of creativity, evolution, and free will—all within the boundaries of the organization’s overall vision and culture.”

My business partner and I are very different. He knows things, that I don’t know, that I don’t know.  However, together we agree on just about everything.  This is a refreshing change from working with other people where I’ve spent time defending my position, or saying nothing, but feeling my work was pointless. Andrew and I just decide.  He takes over, or I take over, or we collaborate, with little discussion.  We share the exact same vision.

“Informal leaders emerge in an organization not because they have been given control, but because they have a strong sense of how to address the needs of the group and its members. The most successful leaders understand that it is not the organization or the individual who is most important, but the relationship between the two. And that relationship is in constant change.”

Ocean SF is a community of the like minded; sailors, adventure seekers, environmentalists and entrepreneurs.

Love and blessings to all.

Read more: http://www.referenceforbusiness.com/management/Bun-Comp/Chaos-Theory.html#ixzz4yY2mFqlg