Addicted to Plastic 

Did you know that every time a polyester fleece jacket is machine washed up to 250,000 plastic microfibers are shed into our water system? These nano-particals can’t be filtered by municipal water utilities and they end up in the ocean, the fish we eat, and most importantly our drinking water. 

Our company, Ocean SF, based in Berkeley, California is putting a stop to this. As avid sailors and adventure seekers in general, we began as a performance sailing apparel company, that focused on using natural fibers, especially Merino wool, because they are warmer and more comfortable. 

As founders we can make our products out of whatever we want, but we were drawn to a new type of technical wool fabric, not because it preserved drinking water, but because it was gorgeous to look at and looked even better once we made a jacket out of it. Wool is self regulating and can be worn year round. It’s wonderful to have on when the temperatures drop and the winds picks up, which is mostly all the time on San Francisco Bay.

The first studies on water pollutants and the impact of polyester fleece came out around the same time we decided to mill our own Merino wool fabric using state of the art fabric milling technologies. We were aware that what we were doing could potentially provide a benefit to the environment. Now, with so many studies in the news, it’s apparent we are able to create sailing apparel with a much higher calling. 

Sailors have worn wool for thousands of years because of it’s unique properties that keep you warm even when the fabric gets wet. Wool, cashmere, and other natural blends, outperform synthetic materials, which dry fast, but fail to keep one warm if they get wet. 

Our textiles themselves are very sophisticated. We’ve been able to weave and knit multiple textures into a single piece of cloth. The interior side is meant to trap air between the garment and user’s skin to keep body heat in, the outside is tightly woven to keep the wind out. This is not the short fiber, itchy and inexpensive wool sold in the 1970’s. 

It takes four months to create a single bolt of the fabric we use. We are one of very few companies dedicated to this, and we do it for our love of the ocean and our desire to keep our customers, ourselves, and our friends warm and comfortable while they are outside doing what they love most.  

OCEAN SF will convert the entire old world order of adventurewear polyester to our idea of the use of only natural fibers in the natural world.

The big players in the adventure apparel market now know the risks their garments pose to the natural worlds that they are supposed to help people enjoy, and to us these inconsistencies are completely disqualifying. They are addicted to plastic based fabrics because they are easy to manufacture, light weight to ship, and highly profitable to their shareholders. 

When you start wearing natural fibers in these beautiful natural places everything about the experience improves. The idea of wearing and obsorbing the chemicals used in production of a petroleum based polyester garment in contrast seems absolutely absurd. 

Wool, linen, silk and cotton feels more honest, and more pure. It’s more than obvious, they are a better choice for the outdoors. 

Shop our site for an alternative to the polyester fleece midlayer OCEANSF.CO.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s