Interuption

My daughter Paris in Ocean SF

I was sitting on a sailboat, in the middle of the Bay, just off of Alcatraz, waiting for our race to start when my daughter text messaged me that the FedEx package containing our first prototype had arrived. It was June of 2016. At 11:11 a.m., at the exact moment the gun went off to start the race, she sent me back a photo of her wearing the jacket. 

June 2016, Alcatraz

In entrepreneurial circles there is much talk of interrupting certain industries, or changing the world. Andrew and I simply want to make technical adventure clothing that aligns with our sustainable point of view of beautifully designed clothing made of natural fibers like; Merino wool, linen, silk, cotton, and cashmere blends. 

I had arrived in LA with a bolt of orange Merino wool fabric and a poster sized drawing. Later, I created seams on my prototypes with dental floss and pins. I redesigned the jacket several times, and the sleeves alone several times, adding zippers and then a hidden waterproof pocket to the neckline. Nothing, had ever been more enjoyable and fun for me. 

Earlier that spring, Andrew and I met at our club in Berkeley with a roll of butcher paper and a package of pens. We outlined our products, he drew them, and together we gave them names. 

In one corner, we listed all of the possible names for our company. I remember we liked the name Hook, but passed on it, and thank goodness. We brainstormed dozens of idiotic names until Ocean SF arrived from the ether. As soon as we added it to the list, we knew it held a certain je ne sais quoi that the others did not. 

From the very beginning the brand had its own personality, and everyone we talked to loved it immediately. Ocean SF had a magic since inception that made it easy to get people to join us and contribute their unique talents to our efforts. 

Often, I tell people to find the thing they love the most in life and do that. If you do this, and you surround yourself with people who share your vision, you can achieve almost anything.

Water your seeds with hard work and determination and they will eventually bloom. And, you might just interrupt an industry, or save the world.

Love and blessings to all. 

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