The LA Fashion District

When I was in a little girl I wanted to be a fashion designer and of course I wanted to be a writer too. Which is funny, because I was dyslexic, and didn’t learn to read until well into 2nd grade. When I did learn to read proficiently it certainly caught my attention.

I spent the rest of my childhood and most of my adulthood buried in books. And I’ve always loved clothes. Beautifully made clothes.

So now, I am a clothing designer, I don’t do fashion, I do performance wear for sailing for our company Ocean SF. I wear my first production run orange jacket every time I sail. I also wear it skiing, walking, hanging out, and to outdoor concerts. I’m excited to make more garments, and one day we will have shirts, shorts, pants and dresses. For now we’re dedicated to doing this one thing well. It’s time consuming to do things well, we made seven prototypes before we got the design right, and we’re proud of that. We milled our own fabric which took six months, we’re proud of that too. Making something beautiful takes time.

While I was in LA last week, I stopped into our factory on Maple Avenue in the Fashion District. This may sound glamorous, but it is anything but. The factory sits under the freeway and every window of every building on Maple Avenue has bars on it. The streets are littered with dumpsters. I’m thinking twice about even getting out of my car, when I get a phone call instructing me to park and come in the ally entrance. I find the ally and walk in.

My mother wanted me to be a nurse, this would have been so much easier as it has a predictable career path to follow. And everyone doesn’t want to be a a nurse, but almost everyone I meet wants to be a clothing designer.

Inside, the factory is completely different then you might expect from the outside. The large rooms are painted a crisp white, there are soft benches and sofa’s to sit on, a station to make tea or coffee, and everyone is very warm and welcoming. People are sitting around sewing, and there are bolts of fabric everywhere.

I’ve not met Jesus who runs the factory before, but he has kind eyes and a musical laugh. He shows me a pair of yoga pants he is making for the brand Hard Tail. In their office Ben, his partner, and I go over the money. They take care of their seamsters and it shows, but it’s not inexpensive.

Our mutual goal is to get our numbers up, so they will lower theirs, as we want to be fair on both sides. My partner and I are committed to being U.S. made, but the cost of making clothes in the U.S. is exorbitant.

I’ve come to the clothing design world late, but I will tell you this; anyone can design clothing, it’s the making the clothing and what comes after that is difficult. There is much more to it then I could have ever imagined. I use every business skill I’ve acquired. It’s anything but easy, and there is nothing I would rather be doing.

Love and blessings to all.

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