I’ve spent the last several weeks in Los Angeles working on my clothing line for Ocean SF. It’s been extremely exciting and rewarding to work with such talented and dedicated people. Making clothes is very precise and takes a great deal of time and care. The barrier to entry in this industry is enormous and it requires both commitment and dedication to make a gorgeous garment.
Things that you would think would be simple like buying fabric turn out to take a great deal of time as beautiful fabrics aren’t simply purchased, they are created. They are not found on a shelf in a warehouse or a fabric store. Fabric is typically created specifically for a designer to be used for a singular purpose. This usually requires a 10,000 yard commitment and can take 4-6 months.
In American sewing factories you can make a garment for $20.00 per unit if you make 5,000 of them, and all in one size, and one color. If you only want 50, that can cost you $150 each, or at least at our factory that sews for some of the best designers in the world. But, I digress, making clothing is also nothing short of thrilling. To hold something you have envisioned in your mind in your hands is a feeling like no other.
For me this type of work is play and I am 100% dedicated to it. However, we live in a global economy where some of the most profitable products sold are in the disposable clothing category. The idea of ethically produced, sustainable and bespoken clothing that is made in America is just now becoming important to the consumer. It is very much the vision of Ocean SF. The factory we use produces some of the most beautiful clothing I’ve ever seen. When I was there last they were making silvery blue silk gowns, and tailored wool top coats. Although, China offers lower costs and they can fast tract designs, we want to make our clothing here, and are proud to produce in the L.A. garment district where everyone works together to make the highest quality clothing possible.
Today, while walking my dog to the park I realized that I’ve been working on Ocean SF for 22 months. In June of 2016 we made our first prototype and now finally we are in full monthly production. I had two children and bought a house in the same amount of time. My pattern maker often tells me to be patient, but I am anything but. This is simply not my nature. I am a driver and I like to get things done. Yet, somethings, like clothing lines and children really are worth waiting for.
Making beautiful clothes that are sustainable and ethically produced is my mission. It is my work and it is my play.
Love and blessings to all.